Free guide · 64 pages · No email required to read

The playbook that scaled 4,200 trades past $1M.

The exact system the top 5% of service businesses use to fill their pipeline, raise their prices, and stop trading time for dollars. Yours free, no upsell.

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Dani Kessler
Written by Dani Kessler — ran a 40-person HVAC company for 11 years before writing this.
The Growth Playbook · 2026 Edition
How service businesses scale without burning out.
Chapter 1: Pricing for profit, not survival
Chapter 2: Pipeline you can actually fill
Chapter 3: Hiring your first 3 people
Chapter 4: Selling without being salesy
Chapter 5: The owner dashboard
What's inside

Five chapters, zero fluff.

Every chapter ends with a worksheet you can fill in during your next quiet afternoon. No theory, no motivational posters.

01

Pricing for profit, not survival

How to raise prices 20% without losing customers. The 3-tier menu. The "walk-away" quote. The retainer pitch.

02

Pipeline you can actually fill

The 5 channels that work for local service businesses in 2026. The follow-up cadence that books 60% of estimates.

03

Hiring your first 3 people

Who to hire first (not who you want). The job description template. The 30-day onboarding that keeps them.

04

Selling without being salesy

The 3 questions every buyer answers yes to. The follow-up that doesn't feel gross. The "no" that becomes a yes in 90 days.

05

The owner dashboard

The 7 numbers you should know every Monday. The 1 meeting that replaces 4. When to hire a GM.

+

Bonus: AI tools for trades

The 9 AI tools that save 12+ hours a week for service businesses. Real screenshots, real prompts.

Dani Kessler, author of The Growth Playbook
Written by

Dani Kessler

Spent 11 years running a 40-person HVAC company before teaching 4,200+ service owners the playbook she's been refining since 2014. Lives in Asheville with two dogs and a questionable sourdough habit.

4,200+
businesses scaled
$1.4B
tracked revenue lift
4.9★
guide rating
Free download

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